Hellmann’s Canada is helping Canadians clear fridge space with the launch of two new Chicken Wing Mayonnaise Style Dips—Garlic Parmesan and Buttermilk Ranch—part of their growing Flavours line.
A recent survey conducted by The Harris Poll Canada reveals that 45% of Canadians say condiments take up too much room in their fridges. This number rises to 65% among Gen Z. With spring cleaning underway, Hellmann’s is encouraging Canadians to rethink their condiment collections and make space for products that deliver broader use across multiple dishes.
Unlike sauces designed for a single recipe, the new dips work well with chicken wings, burgers, fries, sandwiches, wraps, and more. These additions join existing products like Hellmann’s Real, Plant Based, Spicy, Garlic Aioli, and Chipotle Mayonnaise.
To raise awareness of how cluttered fridges have become, Hellmann’s has launched the #ENDCONDIMENTHOARDING challenge. Canadians are invited to share a photo of their oldest condiment via Instagram DM to @hellmannscanada. Participants will receive a discount code for any Flavours product, and the person with the oldest condiment will win a prize.
More information about the campaign and products can be found at hellmanns.ca.