Coors Light is embracing the sluggish feeling of the Monday after football season with a new Canadian Big Game ad featuring sloths. In the 30-second spot, these slow-moving animals navigate office work, grocery store errands, and even a slow-motion chase, reflecting the exhaustion fans feel the day after the Big Game.
The ad introduces Mondays Light, a limited-edition Coors Light 24-pack available at select retailers across Canada. Leading up to the reveal, the brand leaned into the theme with playful marketing, including misspelled billboards and a new song by Canadian DJ duo Case of the Mondays.
Coors Light is also giving Canadian fans a chance to win a trip for two to the 2026 Big Game in California. More details and entry information can be found on the Coors Light website. The ad will air on CTV, TSN, and RDS during the Big Game on February 9, 2025.