Cadbury has launched a national campaign in Canada called Make Every Bite Count, encouraging consumers to support food banks through everyday chocolate purchases.
The initiative is backed by parent company Mondelēz International and includes a total contribution of $200,000 to Food Banks Canada and select affiliate food banks. A portion of proceeds from Cadbury product sales until May 18 will go toward donations, up to $100,000, alongside a separate $100,000 direct contribution.
The campaign draws on hockey culture to highlight food insecurity across the country, working in partnership with the NHLPA and Canadian athletes Nazem Kadri and Marie-Philip Poulin. Their involvement is intended to connect the campaign’s message with a broader national audience.
Make Every Bite Count aims to turn small, routine purchases into a collective effort to address rising demand for food support. Food Banks Canada reports nearly 2.2 million visits to food banks each month, reflecting ongoing pressure on community resources.
Mondelēz Canada has maintained a long term partnership with Food Banks Canada, contributing to more than 22 million meals since 2013. The current campaign continues that effort by linking consumer participation directly to food bank support.
The program is now active nationwide, with Cadbury products serving as a direct way for Canadians to contribute while continuing their everyday routines.