DQ Canada will mark the 23rd annual Miracle Treat Day on August 14, with net proceeds from every Blizzard Treat sold in Vancouver supporting BC Children’s Hospital Foundation. Funds raised locally will stay in the community, helping to provide specialized equipment, research, and care for children and families.
The national initiative is part of DQ’s long-standing partnership with Children’s Miracle Network, which has helped raise over $55 million in Canada since 1984. This year, Canadian hockey player Brad Marchand has joined the campaign to encourage Canadians to take part.
Across the country, proceeds from Blizzard Treat sales will go to 12 children’s hospital foundations, each directing funds to its most urgent priorities. In 2024, Canadian children’s hospitals recorded more than three million visits, underscoring the ongoing demand for specialized pediatric care.
Participating locations will offer the promotion in-store, through the DQ mobile app, and via delivery partners. Fans are encouraged to share their support online using #MiracleTreatDay.
For more details, visit MiracleTreatDay.ca.