A&W Canada proudly announces that its 15th Annual Burgers to Beat MS Day, in support of MS Canada, raised an incredible $1.6M.
For 15 years, Canadians have rallied together for this important initiative to help people living with multiple sclerosis (MS) and have raised more than $20M.
On August 17, A&W donated $2 from every Teen Burger sold across the country to MS Canada, to directly and positively impact the lives of Canadians living with MS.
Up to a month earlier, Canadians across the country could also donate online in any amount or round up any A&W purchase.
The annual fundraising initiative is very close to the hearts of A&W’s franchisees and restaurant staff across the country, and this campaign wouldn’t be possible without their ongoing support.
Since the campaign’s first year in 2008, A&W restaurants in Canadian towns large and small have been drumming up unique support for the cause to celebrate this 15-year milestone.
In 2023, there were some standout activities.
In Winnipeg, the Portage Avenue A&W built a stage and brought together local musicians to perform live music. In the neighbouring province of Saskatchewan, Humboldt’s A&W went all out with visits from the Great A&W Root Bear, live entertainment from Regina artist JJ Voss, a raffle and car show.
In Amherst, Nova Scotia, the community met at the local A&W hosting a yard and bake sale, to show their support for Burgers to Beat MS.
Beating MS One Assist at a Time
To unite Canadians to participate in this year’s Burgers to Beat MS drive, A&W has partnered with Toronto Maple Leafs defenceman, TJ Brodie and his wife Amber, who has been living with MS for seven years.
Despite this life-changing diagnosis, Amber continues to remain positive and finds strength in the support of the program to progress valuable research.
The Battle Continues
Burgers to Beat MS has funded an astounding $20M to date for valuable research, support and services that are fundamental to changing the lives of people affected by MS.
But the battle against MS is far from over.
Twelve Canadians, on average, are still diagnosed every day as Canada as one of the highest rates in the world, per capita.
For more information on how you can donate to MS Canada, visit its Donation Portal.