The Premium European Products campaign, led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), had a successful 2024 in introducing Canadians to a wide range of Europe’s finest products. From Greece’s PDO-certified olive oils and cheeses to Latvia’s premium dairy products and chocolates, the campaign has significantly raised awareness about the high quality and safety of European goods.
Throughout the year, the campaign reached over 60 million Canadians, connecting with both media and consumers through a comprehensive communication strategy. A highlight was the campaign’s participation in SIAL 2024 in Montreal, which allowed direct engagement with food professionals, showcasing products that meet the strict standards set by the European Union. This platform highlighted the exceptional quality of European products and underscored how they enhance both everyday dining and special holiday meals.
Looking ahead, the Premium European Products campaign will continue to expand its presence in Canada in 2025 with more events and partnerships. The focus will remain on Greece’s high-quality PDO olive oils, olives, cheese, raisins, saffron, and mastiha oil, along with Latvia’s unique dairy products, chocolates, biscuits, and snacks. Through these efforts, the campaign aims to deepen Canadians’ appreciation for Europe’s rich culinary heritage, emphasizing responsibly produced foods that elevate every dining experience.
For more details about the Premium European Products campaign, visit their official website.