OAKBERRY, the quick-service superfood brand with 100% natural and always fresh açaí, has announced a two year partnership with tennis star Aryna Sabalenka. This news comes as Sabalenka embarks on an exciting 2024 season, including the defense of her title in Melbourne this month.
Following an extremely successful 2023, Sabalenka has already solidified herself as one of the world’s top tennis players. This year, the tennis star is taking on even more exciting ventures including a partnership with global açaí brand, OAKBERRY as it rapidly expands its presence globally. OAKBERRY will release details of ongoing activations as part of the partnership throughout the year.
As a disruptive brand in the healthy QSR market, this latest collaboration is part of OAKBERRY’s growth strategy to capture a new, young and diverse consumer base. The brand is expected to increase global revenue to $200MM and reach 1,000 global locations by the end of 2024.
The tennis star, who will be playing in the Australian Open’s second round on January 16th, joins OAKBERRY’s growing roster of athletic support including Formula 1 team, Moneygram Haas, and the World Surf League (WSL). Over the past eight years, the disruptive brand has aligned itself with lifestyle-centric events to drive awareness among a younger audience globally.
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