Hop Valley is pleased to present Smash for a Bubble Stash – an event in Toronto at CRAFT Beer Market (1 Adelaide St E) on May 25 and Vancouver at CRAFT Beer Market (85 W 1st Ave) on June 1. To introduce Canadians to its refreshing, less bitter IPA, Hop Valley is inviting consumers to cryogenically freeze and smash items that are making them bitter.
Hop Valley partnered with Yakima Chief Hops to develop the revolutionary Cryo Hops™ brewing process. They take a lupulin gland from the hop cone, cryogenically freeze them and then smash them – to create enhanced flavours, aromas and a less bitter, refreshingly different IPA. Cryo Hops™ are a perfect example of science and technology entering the hop industry, driving new ways to implement and elevate hop flavours and aroma into beers.
Not only does Hop Valley use cryo technology to brew Bubble Stash, but they’re inviting you to come down and Smash For A Bubble Stash. By using their cryo technology to freeze items and smash them, Hop Valley is inviting people to shed any lingering bitterness for a brighter 2022 and beyond.
Starting today, Canadians can book a time slot at SmashForABubbleStash.ca to take part in the Smash and gain exclusive VIP access on the day of the event including food, drinks and Hop Valley swag bags. Spots to smash are limited, but that doesn’t mean you can’t still join the celebration and have a glass of Bubble Stash all while watching the smashing display.
For more information, and to book a spot, please visit: SmashForABubbleStash.ca