In the biting days of winter, every Canadian is dreaming about that sweet summer chill.
But now that it’s here, we remember how short it is.
Or is it?
The truth is, every year, Canadians disregard 20% of summer!
Ignoring ⅕ of a season we clamour for all year long seems like such a waste, so who would pass it up?
Because while officially Canadians pack up their gear on Labour Day, unofficially, those last days of summer leading up to September 22nd can be the most chill.
We get it – there’s nothing quite like a cold Coors Light on a hot summer day, and that’s why Coors Light is giving away sweet prizes best-served with a Coors Light to help you reclaim that precious 20% of summer that Canadians don’t currently savour.
So whether your friends are already sharing apple pie recipes, posts about pumpkin-spice-everything, or even worse – digging into Halloween cookies – show us how they’ve fallen for fall too early, and we’ll help you save them from premature autumn by refreshing their summer spirit before it’s too late!
Simply tag #CaughtByCoorsLight and Coors Light Canada on your friends’ Instagram or Twitter content – OR use the Coors Light Canada Instagram Reel audio and tag Coors Light Canada – and Coors Light will help you and your fall-falling friend squeeze every last second of chill this summer, whether you’re looking to hit the patio or take your picnic to the park to enjoy the sunshine!
It’s time we get back to covering sweet summer treats, like BBQ, fresh fruit, and lemonade – so keep the summer coverage coming and let your readers know the season isn’t quite over yet and sparking a debate on when summer cookouts officially end.