Candy Can has introduced a new collaboration with Perfetti Van Melle and their Bubblicious brand, bringing a bubble gum flavoured sparkling beverage to retailers across Canada.
The release marks the first in a series of flavours tied to the Bubblicious lineup, beginning with Bubble Gum, a drink inspired by the original gum’s familiar sweet profile. The beverage translates that flavour into a carbonated format, aiming to capture the same playful taste in a ready to drink format.
Candy Can has built their identity around turning nostalgic treats into beverages, with a lineup that includes Birthday Cake, Cotton Candy, Rocket Ice Lolly, and Sour Apple. The brand’s drinks are positioned as low calorie and free from caffeine, while also being vegan, gluten free, keto friendly, and packaged in recyclable cans.
The collaboration reflects a broader strategy to expand Candy Can’s flavour range through partnerships tied to well known confectionery brands. Future releases under the Bubblicious collaboration are expected to include additional flavours such as watermelon.
Bubblicious, now part of Perfetti Van Melle, has a long presence in the chewing gum category and is known for their bold flavours and bright packaging. This partnership extends the brand into the beverage space, bringing a familiar flavour into a different format for Canadian consumers.