Olé is introducing a new summer lineup of ready to drink beverages in Canada, expanding their range with higher strength cocktails, a tropical flavour, and a non alcoholic option.
The release includes three distinct additions designed to reflect current consumer preferences for convenience, real ingredients, and flexible drinking options.
The new Double Shot Cocktails are available in Margarita and Paloma formats, featuring premium blanco tequila sourced from Jalisco, Mexico and sweetened with agave. With an alcohol content of 10.4 percent, the drinks are positioned as a stronger ready to drink option for social occasions.
A second launch introduces Pineapple, a tropical flavoured cocktail that blends real pineapple juice with blanco tequila and agave. The drink comes in at 5.2 percent alcohol and is available exclusively in Western Canada, aligning with seasonal demand for lighter, fruit driven beverages.
Olé is also expanding into the non alcoholic category with their Mocktails, created using real fruit juice and containing between 30 to 35 calories per can. The drinks are packaged in a new variety pack featuring Pineapple, Margarita, and Paloma flavours, with distribution through Costco locations across Canada.
The expanded lineup reflects a broader shift in the ready to drink category, where consumers are seeking both full strength options and alcohol free alternatives without moving away from familiar cocktail formats.